Privacy policy
Privacy Policy & Personal Data
This Privacy Policy explains how WowFluffy collects, uses, stores, and protects your personal information when you visit wowfluffy.com, place an order, contact us, or interact with our store.
Throughout this policy, “we”, “us” and “our” refer to WowFluffy.
Website: wowfluffy.com
Email: support@wowfluffy.com
By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.
Personal Information We Collect
When you visit our website or make a purchase, we may collect certain personal information from you, including:
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Name
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Email address
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Phone number
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Billing address
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Shipping address
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Order details
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Payment information
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IP address
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Device and browser information
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Website activity and browsing behavior
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Customer service messages or support requests
We collect this information when you:
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Place an order
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Create an account
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Contact customer support
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Subscribe to emails or marketing messages
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Browse our website
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Interact with our advertisements
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Use forms, checkout pages, or other store features
How We Use Your Personal Information
We use your personal information to:
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Process and fulfill your orders
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Deliver products to your shipping address
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Send order confirmations and tracking updates
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Provide customer support
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Respond to questions, returns, refunds, or exchange requests
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Detect and prevent fraud, abuse, chargebacks, and unauthorized transactions
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Improve our website, products, customer experience, and marketing
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Send promotional emails or marketing messages if you have opted in
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Comply with legal, tax, accounting, security, and regulatory obligations
We only collect information that is reasonably necessary for operating our store and providing our services.
Shopify Hosting
Our store is hosted by Shopify Inc.
Shopify provides the e-commerce platform that allows us to sell our products and services online.
When you place an order or interact with our store, your information may be stored and processed through Shopify’s systems, databases, payment tools, checkout features, and related services.
For more information, you can review Shopify’s privacy practices on Shopify’s website.
Payment Information
We do not directly store or have full access to your credit card number.
Payments are processed securely by third-party payment processors, such as Shopify Payments, PayPal, Shop Pay, or other available payment providers.
These payment providers process your payment information in accordance with their own security and privacy standards.
Order Fulfillment and Shipping
When you place an order, we collect the information needed to process and deliver your package, including your name, email address, phone number, shipping address, billing address, and order details.
This information may be shared with trusted third parties involved in fulfilling your order, including:
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Warehouses
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Fulfillment providers
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Shipping carriers
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Delivery partners
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Payment processors
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Fraud prevention tools
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Customer support platforms
These third parties are only provided with the information needed to perform their services.
Email and Marketing Communications
If you subscribe to our email list or marketing communications, we may use your email address to send:
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Product updates
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Promotions
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Discounts
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New product launches
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Cart reminders
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Order-related messages
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Customer experience updates
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.
Even if you unsubscribe from marketing emails, we may still send you transactional messages related to orders, shipping, refunds, account activity, or customer service.
SMS Marketing
If we offer SMS marketing and you choose to opt in, we may send you text messages related to promotions, order updates, abandoned cart reminders, or other store-related communications.
You can opt out of SMS marketing at any time by following the instructions provided in the text message, such as replying “STOP”, where applicable.
Message and data rates may apply depending on your mobile carrier.
If we are not currently using SMS marketing, this section will only apply if SMS services are enabled in the future.
Cookies and Tracking Technologies
WowFluffy.com uses cookies and similar tracking technologies to improve website functionality, analyze traffic, personalize your experience, support checkout features, and improve advertising performance.
Cookies may help us:
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Remember your preferences
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Keep items in your cart
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Understand how visitors use our website
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Improve website speed and functionality
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Measure marketing performance
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Show relevant advertisements
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Detect fraud or suspicious activity
By using our website, you agree to our use of cookies unless you disable them through your browser settings.
Advertising and Analytics
We may use third-party tools to help us understand customer behavior and improve our marketing.
These tools may include platforms such as:
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Shopify analytics
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Google Analytics
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Meta/Facebook Pixel
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TikTok Pixel
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Email marketing platforms
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Advertising networks
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Conversion tracking tools
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Fraud prevention tools
These services may collect information about your device, browser, IP address, page views, purchases, cart activity, and interactions with our website or advertisements.
We use this information to improve our store, measure advertising performance, personalize marketing, and understand how customers interact with our products.
Do We Sell Your Personal Information?
WowFluffy does not sell your personal information in the traditional sense.
We do not sell customer lists, names, email addresses, phone numbers, or order details to third-party companies for direct resale.
However, some privacy laws may define certain advertising or tracking activities, such as using pixels, cookies, or ad platforms, as a “sale” or “sharing” of personal information.
Where required by applicable law, you may have the right to opt out of certain data sharing or targeted advertising activities.
Data Retention
We keep personal information only for as long as necessary to:
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Fulfill orders
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Provide customer service
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Handle returns, refunds, disputes, or chargebacks
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Maintain business records
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Comply with legal, accounting, tax, fraud prevention, and security obligations
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Improve our services and customer experience
Customer order records may be retained for business, tax, accounting, legal, and fraud prevention purposes.
You may request deletion of your personal information, subject to any information we are legally or commercially required to retain.
Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information, including the right to:
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Access the personal information we hold about you
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Request correction of inaccurate information
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Request deletion of your personal information
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Opt out of certain marketing communications
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Opt out of certain targeted advertising activities
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Request information about how your data is used
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Withdraw consent where processing is based on consent
To make a privacy-related request, contact us at:
Please include your name, order number if applicable, and a clear explanation of your request.
We may need to verify your identity before processing certain privacy requests.
Data Security
We take reasonable measures to protect your personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.
However, no method of online transmission or electronic storage is 100% secure. While we work to protect your personal information, we cannot guarantee absolute security.
Children’s Privacy
Our website is not intended for children under the age of 13.
We do not knowingly collect personal information from children under 13.
If you believe a child has provided us with personal information, please contact us at support@wowfluffy.com, and we will take appropriate steps to remove the information where required.
International Customers
If you access our website from outside the United States, your information may be processed, stored, or transferred to countries outside of your location, including the United States or other countries where our service providers operate.
By using our website or placing an order, you understand that your information may be transferred and processed outside your country of residence.
Third-Party Links
Our website may contain links to third-party websites, platforms, apps, or services.
We are not responsible for the privacy practices, content, security, or policies of third-party websites.
We recommend reviewing the privacy policies of any third-party websites you visit.
Cookie Policy
A cookie is a small text file stored on your device when you visit a website.
Cookies help websites remember information about your visit, such as your preferences, cart contents, login status, browser settings, and usage activity.
WowFluffy may use:
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Essential cookies for website and checkout functionality
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Performance cookies to understand website usage
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Analytics cookies to measure traffic and behavior
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Advertising cookies to help show relevant ads
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Security cookies to detect fraud or suspicious activity
You can disable or delete cookies through your browser settings.
Please note that disabling cookies may affect website functionality, including cart, checkout, account login, and personalized features.
How to Manage Cookies
Most browsers allow you to manage cookies through their settings.
You can usually choose to:
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Accept cookies
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Block cookies
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Delete cookies
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Receive alerts before cookies are stored
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Block third-party cookies
For more information, check the help section of your browser.
If you block or delete cookies, some parts of our website may not work properly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal obligations, or website practices.
Any updates will be posted on this page.
Your continued use of our website after any changes are posted means you accept the updated Privacy Policy.
Contact Us
For questions about this Privacy Policy, your personal information, cookies, or privacy-related requests, contact us at:
WowFluffy
Email: support@wowfluffy.com
Website: wowfluffy.com